HSH 056: Behind the Scenes of Our Biggest (And Least Stressful) Launch Yet

In this episode, we are going to debrief my $170,000 launch of The 5-Figure Challenge. Not only do I share all the numbers from this one, but I also talk about how when you launch, you really need to find a way to feed your soul and support the life that you want to live!

This product was launched previously, and it featured a complete training program and set of templates, tools and more to show students how to structure their own 5-day challenges to generate a $10,000-plus launch. 

It’s the exact same system that I’ve been using for my 5-Day Challenges, and I’ve seen results of anything from $10,000 to $170,000 in my own business (along with A LOT of student success stories too)! 

The program was priced at $997 (or 6 payments of $197), and the cart was only open during the launch. 

Total sales generated were about $173,000, and total cash paid already totaled $70,000. It’s important to note that you will have to account for some people falling off the payment plan, or requesting refunds. 

We recently added PayPal to our payment options and it’s interesting to note that 30% of our projected sales were because of this. 

With 6,000 people signed up for the launch and 153 total spots sold, our conversion rate was around 2.5%, and the total ad spend was $15,250.