In this episode, we're going to talk about how to launch without stressing yourself out to death! So if you have launched before, or thought about launching but you break out a cold sweat and you don't sleep (or maybe miss a meal or two), this is the episode for you!
Launches are the lifeblood of our businesses, and I have spent a lot of time stressing over them, but today I want to tell you about some shifts that I made that have allowed me to run a smooth launch.
Planning in advance
Even though as entrepreneurs we are good at pivoting and dealing with issues on the fly, it doesn’t mean we shouldn’t be planning our launches. I need to know what is coming next to eliminate any guessing. To help do this, you can write your emails in advance, plan social media releases, plan your promotion schedule and set and know the goals for your launch. Remember, if you fail to plan, you plan to fail!
Nothing is final
Don’t attribute your personal worth or your personal value to the dollar sign that comes at the end of the launch. A bad launch does not mean a bad business.
Take some time to step away from the launch
Give yourself some headspace, and time to re-center, because sitting and clicking Facebook and refreshing your cart all day doesn’t gain you business!
Lean into your support systems
Things are going to go wrong, that is just the nature of a launch, but leaning into your support teams can help you with support, feedback, sharing your wins or just outside perspective.
One thing that I am sure to do in correlation with this is to advise my family and friends of an upcoming launch. Advising them that the next few weeks are going to be full and stressful leaves an opening line of communication that you may not be there for them in the same way you may normally be.
What can I do to get twice the results with half the work?
We need to focus on what really matters: leads, sales, reach and conversion. If I identify what isn’t contributing to these things and what is contributing then I can easily eliminate the things that don’t and double up on the things that do.