On this episode, we're going to talk about duplicating and scaling your launch. When stuff goes well (or even kind of well!) how do you take it to the next level? It can be a bit of a head scratcher, but it doesn't have to be!
Here is the five-step process for duplicating and scaling a successful launch:
Step 1: Debrief your past launch
Evaluate your launch and really take the time to sit back and consider what worked and what didn’t. The first things to identify should be your profit, the total sales generated off of the number of leads you had and also the number of units sold. How much did you spend on Facebook ads and how many leads came directly from them? Once you determine your conversion rate you can also work out your earnings per lead, as well as the average cost per lead.
Step 2: Figure out how you are going to increase your revenue
There are three key ways to generate more sales in your launch. First, you can generate more leads. Second, you can have a higher earning on your product, and finally, you can add more products and increase the overall order value.
Step 3: Plan and forecast how you will change your content
Looking back, you should be able to see what content from your previous launch did really well. This is what you will want to reuse as you know it works! There will be some content that you will have to recreate, though. Some examples are low open rate emails, Facebook ads that did not convert and sales pages that did not convert. Some parts of your system may need to revised for your next launch, such as successful ads that you didn’t put enough money into or your affiliate system.
Step 4: Assemble the launch
You know only will have to identify the start date, but also determine what your cart open and close looks like, what your promotions are and finally what are your goals with this launch. You can reverse engineer from your goal by deciding how much money you want to make and then calculating the number of units you’ll need to sell to make this amount.
Step 5: Execute and repeat the process!