I had to address something I keep hearing from clients, students, and potential customers: "I just want it to be more passive."

In this episode, I'm pulling back the curtain on what "passive income" really looks like in the online course and membership world. 

Spoiler alert: it's not as passive as you think. I'm breaking down what I call the Four P's of Passive Income:

• Process: Your sales systems and funnels

• People: The team you need to make it all work

• Predictability: How you consistently fill your funnel

• Persistence: The willingness to keep testing and evolving

I share real numbers from our business - we've have near daily sales this year.

The truth? Passive income is really the result of active engagement, active growth, and active management. You can absolutely build systems that generate revenue while you sleep, but maintaining and growing those systems requires ongoing work.

If you've been chasing the "passive income dream" or wondering why your funnels aren't running themselves, this episode will give you a realistic roadmap for what it actually takes to build sustainable, semi-passive revenue streams in your business.

I'm such a nosy nelly about other people's launches.

When I see those flashy "$80,000 launches!" or the coveted "six-figure launch!" posts scattered across my social media feeds, I immediately want to know the real story. 

How much did they actually spend? 

What's the profit? 

How many people joined? 

What were their conversion rates?

But here's the thing - most marketers don't want to tell you.

In this episode, I'm breaking down the seven biggest Facebook and Instagram ad mistakes I see businesses making repeatedly - costing them thousands in wasted ad spend and missed opportunities. 

Based on patterns I've observed in our membership community -- and with personal clients -- these insights will help you avoid the painful trial-and-error process most advertisers go through.

• Discover why skipping the testing phase is the #1 reason most ads fail (and how to properly test creative, copy, and audiences)

• Understand the "faucet problem" - why turning ads on and off destroys your momentum and results

• Get my practical advice on why you need at least 90-180 days to truly evaluate if ads are working for you

If you've been struggling with Facebook and Instagram ads or you're hesitant to start because you're afraid of wasting money, this episode will save you countless hours and dollars in preventable mistakes. 

Listen now to transform your approach to advertising and start getting the results you've been looking for!

In this week's episode of the podcast, I'm breaking down EXACTLY what I would do if I had $1,000 to spend on ads in 90 days.

The goal? Generate 200-300 new leads and create a profitable return. 

This step-by-step breakdown shows you how to structure your quarters and ad spend spend for maximum impact, even on a limited budget.

When you tune in you're going to...

• Learn how to execute a proper 2-3 day testing phase (and why skipping this costs you more in the long run)

• Discover why listbuilding is the center of my strategy - including tripwire setup that generates revenue while you build your audience

• Understand why the "dollar in, dollar out" mentality is killing your results (and how to think quarterly instead)

If you've been hesitating to run ads because you're unsure how to allocate your budget or afraid of wasting money, this episode gives you a clear roadmap to follow. 

Listen now to transform your advertising approach and create sustainable growth, even with just $10 a day (about $1,000 a quarter) to spend!

I’m gonna say something that might sound a little crazy compared to what you typically hear in the online marketing world…

Sometimes, the path to profitability with advertising requires strategically "losing" money… 

Sorta…

While at first glance it might sound “dumb” to lose money on advertising, it's actually a big picture approach and way of thinking that has lead to sustainable business growth for me and for our clients and students..

In this counterintuitive episode, I'm revealing why strategically "losing money" on certain types of advertising is actually the secret to long-term profitability. 

I break down my three-part advertising framework that creates sustainable growth while avoiding the trap of obsessing over immediate ROI.

• Discover the three distinct types of advertising I use (long-term, launch-term, and short-term) and why they work together as a system
  

• Learn why I intentionally run list-building ads at a slight loss and how I offset those costs through tripwires and email sequences
  

• Understand why cold traffic is getting harder to convert and how this three-part strategy solves that problem
  

• Get my step-by-step approach to implementing this strategy

If you're tired of stressing about day-to-day ad performance or feeling like advertising just "doesn't work" for your business, this episode will completely shift your perspective.

Listen now to discover why zooming out and playing the long game is the true path to sustainable ad success!