If you know anything about me, you know I love using challenges to launch my products and services. On today’s episode, we’ll be talking about challenge launches in 2018 and what you’ll need to know to get the best results from them!
1.Engagement with your community will be more important than ever
Your community doesn’t just want you to talk at them, they want you to start having conversations with them. A 5-day challenge is a great opportunity for you to engage with a group of people as they consider purchasing your products or digital courses.
I recommend that you absolutely have a pop-up Facebook group, which goes away after the challenge. Rather than just email people their tasks, it makes more sense to actually have a private Facebook community where they can engage. As a note, pop-up Facebook groups will only work well if you’re showing up daily and supporting that group.
2. Leveraging live video
If you’re not already doing this, you are missing out on a really powerful tool that will build your business. I’m confident in saying this, because I built my business primarily using live video. Also, Facebook has acknowledged live video is one of their most engaging content to date. If we know that it’s what Facebook wants, then there’s really no reason not to use it!
Live video pairs really well with the Facebook pop-up group and by using live video, you are actually creating more organic reach for your challenge. Live video is also a really powerful way to build trust in the eyes of your audience, and by doing it so much faster.
3. Leverage Facebook ads
In reality, people won’t just naturally engage in your launch. You’ll have to encourage them to do this, and whether it’s a webinar or a challenge, you need to remind people that they have to show up.
I recommend that you take the content you’re posting on Facebook and re-target the people in your launch. Why would you be spending money for ads to people already in your launch? You want to do this because they might not be opening your emails, with the standard email open rate being only 15 to 25 percent.
You can re-target in many different ways, and don’t forget that these types of ads are the cheapest ones that get the best results.
4. Make your challenge stand out
Be careful when you’re naming your challenge! Just because a challenge is called one doesn’t carry the same weight that it use to and people won’t sign up just because it’s a challenge. The sign ups will be based more on what outcome they’re expecting to get, so instead of calling it “The 5-Day Instagram Challenge”, you can use a title such as “5 Days to Your Next Sale on Instagram.” By focusing on the outcome that you can help them achieve, they’re going to want more.
I’ll be talking a lot more about challenges and doing more training on them, so stay tuned and watch for my upcoming 5-day challenge on challenges coming up in just a few weeks!