I'm bringing you something special today - a guest interview that I'm genuinely excited about. You know I don't bring guests on very often, but when I do, they have to bring serious value.

Meet Kimberly Espinel, a London-based food photographer, Instagram expert, and author of two books including her latest "How to Make Your Food Famous." Now, you might be thinking "Zach, I don't sell food or do photography" - but here's the thing: some of the best marketing insights come from studying adjacent industries.

In this episode, Kimberly shares data-driven strategies from interviewing 40+ content creators who have 100k+ followers (many with over a million). This isn't the watered-down Instagram advice you see everywhere - this is deep, strategic insight into what actually works.

When I first came up with the idea for Facebook Ads Summer Camp, I didn’t know if it would be a big success, a mild win, or one of those “meh” launches that barely covers ad spend.

And to be honest I had a lot of balls in their air and wasn’t sure if I had the capacity to create everything I needed from copy to creatives to ads.

So I decided I would experiment with ChatGPT to help me write everything from emails, to ad copy, to branding…

What unfolded surprised even me.

I had to address something I keep hearing from clients, students, and potential customers: "I just want it to be more passive."

In this episode, I'm pulling back the curtain on what "passive income" really looks like in the online course and membership world. 

Spoiler alert: it's not as passive as you think. I'm breaking down what I call the Four P's of Passive Income:

• Process: Your sales systems and funnels

• People: The team you need to make it all work

• Predictability: How you consistently fill your funnel

• Persistence: The willingness to keep testing and evolving

I share real numbers from our business - we've have near daily sales this year.

The truth? Passive income is really the result of active engagement, active growth, and active management. You can absolutely build systems that generate revenue while you sleep, but maintaining and growing those systems requires ongoing work.

If you've been chasing the "passive income dream" or wondering why your funnels aren't running themselves, this episode will give you a realistic roadmap for what it actually takes to build sustainable, semi-passive revenue streams in your business.

I'm such a nosy nelly about other people's launches.

When I see those flashy "$80,000 launches!" or the coveted "six-figure launch!" posts scattered across my social media feeds, I immediately want to know the real story. 

How much did they actually spend? 

What's the profit? 

How many people joined? 

What were their conversion rates?

But here's the thing - most marketers don't want to tell you.

In this episode, I'm breaking down the seven biggest Facebook and Instagram ad mistakes I see businesses making repeatedly - costing them thousands in wasted ad spend and missed opportunities. 

Based on patterns I've observed in our membership community -- and with personal clients -- these insights will help you avoid the painful trial-and-error process most advertisers go through.

• Discover why skipping the testing phase is the #1 reason most ads fail (and how to properly test creative, copy, and audiences)

• Understand the "faucet problem" - why turning ads on and off destroys your momentum and results

• Get my practical advice on why you need at least 90-180 days to truly evaluate if ads are working for you

If you've been struggling with Facebook and Instagram ads or you're hesitant to start because you're afraid of wasting money, this episode will save you countless hours and dollars in preventable mistakes. 

Listen now to transform your approach to advertising and start getting the results you've been looking for!

In this week's episode of the podcast, I'm breaking down EXACTLY what I would do if I had $1,000 to spend on ads in 90 days.

The goal? Generate 200-300 new leads and create a profitable return. 

This step-by-step breakdown shows you how to structure your quarters and ad spend spend for maximum impact, even on a limited budget.

When you tune in you're going to...

• Learn how to execute a proper 2-3 day testing phase (and why skipping this costs you more in the long run)

• Discover why listbuilding is the center of my strategy - including tripwire setup that generates revenue while you build your audience

• Understand why the "dollar in, dollar out" mentality is killing your results (and how to think quarterly instead)

If you've been hesitating to run ads because you're unsure how to allocate your budget or afraid of wasting money, this episode gives you a clear roadmap to follow. 

Listen now to transform your advertising approach and create sustainable growth, even with just $10 a day (about $1,000 a quarter) to spend!