In this episode, I'm breaking down the seven biggest Facebook and Instagram ad mistakes I see businesses making repeatedly - costing them thousands in wasted ad spend and missed opportunities. 

Based on patterns I've observed in our membership community -- and with personal clients -- these insights will help you avoid the painful trial-and-error process most advertisers go through.

• Discover why skipping the testing phase is the #1 reason most ads fail (and how to properly test creative, copy, and audiences)

• Understand the "faucet problem" - why turning ads on and off destroys your momentum and results

• Get my practical advice on why you need at least 90-180 days to truly evaluate if ads are working for you

If you've been struggling with Facebook and Instagram ads or you're hesitant to start because you're afraid of wasting money, this episode will save you countless hours and dollars in preventable mistakes. 

Listen now to transform your approach to advertising and start getting the results you've been looking for!

In this week's episode of the podcast, I'm breaking down EXACTLY what I would do if I had $1,000 to spend on ads in 90 days.

The goal? Generate 200-300 new leads and create a profitable return. 

This step-by-step breakdown shows you how to structure your quarters and ad spend spend for maximum impact, even on a limited budget.

When you tune in you're going to...

• Learn how to execute a proper 2-3 day testing phase (and why skipping this costs you more in the long run)

• Discover why listbuilding is the center of my strategy - including tripwire setup that generates revenue while you build your audience

• Understand why the "dollar in, dollar out" mentality is killing your results (and how to think quarterly instead)

If you've been hesitating to run ads because you're unsure how to allocate your budget or afraid of wasting money, this episode gives you a clear roadmap to follow. 

Listen now to transform your advertising approach and create sustainable growth, even with just $10 a day (about $1,000 a quarter) to spend!

I’m gonna say something that might sound a little crazy compared to what you typically hear in the online marketing world…

Sometimes, the path to profitability with advertising requires strategically "losing" money… 

Sorta…

While at first glance it might sound “dumb” to lose money on advertising, it's actually a big picture approach and way of thinking that has lead to sustainable business growth for me and for our clients and students..

In this counterintuitive episode, I'm revealing why strategically "losing money" on certain types of advertising is actually the secret to long-term profitability. 

I break down my three-part advertising framework that creates sustainable growth while avoiding the trap of obsessing over immediate ROI.

• Discover the three distinct types of advertising I use (long-term, launch-term, and short-term) and why they work together as a system
  

• Learn why I intentionally run list-building ads at a slight loss and how I offset those costs through tripwires and email sequences
  

• Understand why cold traffic is getting harder to convert and how this three-part strategy solves that problem
  

• Get my step-by-step approach to implementing this strategy

If you're tired of stressing about day-to-day ad performance or feeling like advertising just "doesn't work" for your business, this episode will completely shift your perspective.

Listen now to discover why zooming out and playing the long game is the true path to sustainable ad success!

In this episode, I'm breaking down my complete Facebook and Instagram ads approach for 2025 and why the "old way" of advertising no longer works in today's "trust recession." 

I reveal exactly how I'm structuring my ad campaigns for maximum long-term growth instead of chasing quick ROI.

• Discover my four-part advertising framework that's built for sustainable growth (not just quick ROI)

• Learn why I'm spending $150-$200 daily on list-building ads and how I plan to scale to $500/day

• See how I'm strategically layering content engagement ads to build trust before making offers

• Understand the "compounding phenomenon" that makes each launch bigger than the last

• Find out how I balance evergreen funnels with quarterly live promotions for consistent cash flow

If you're frustrated with diminishing ad results or tired of launch strategies that worked in the past but fall flat today, this episode gives you a practical framework for 2025's advertising landscape. 

Listen now to shift your perspective from short-term ROI to sustainable growth that compounds quarter after quarter!

In this episode, I'm breaking down exactly how I ran a successful "non-live  live-launch" that generated nearly $7,000 in revenue without the exhaustion of showing up for live events or trainings. 

I'll share my honest journey of creating a simplified automated webinar funnel when I was too tired to run a traditional launch.

• See the five specific "rules of the game" I created to make this launch work for my energy levels and goals

• Learn how I built a simple funnel using a pre-recorded webinar, thank you page sales hybrid, and deadline funnel

• Discover the exact numbers: the registrants, the conversion rate, and the return on ad spend

• Find out why "imperfect action" (including my robotic-sounding webinar recording!) still produced results

• Understand the power of adaptation versus blindly following marketing blueprints

If you've ever felt too burned out to run a live launch but still need to generate revenue, this episode shows you a practical, replicable approach that prioritizes simplicity over perfection. 

Listen now to see how you can adapt marketing principles to work with your energy, not against it!