How I Used Meta Ads + ChatGPT to Sell $19,658 of a New Program in 3 Weeks
When I first came up with the idea for Facebook Ads Summer Camp, I didn’t know if it would be a big success, a mild win, or one of those “meh” launches that barely covers ad spend.
And to be honest I had a lot of balls in their air and wasn’t sure if I had the capacity to create everything I needed from copy to creatives to ads.
So I decided I would experiment with ChatGPT to help me write everything from emails, to ad copy, to branding…
What unfolded surprised even me.
Over the course of just three weeks with help from warm traffic, a highly-themed offer, smart remarketing, and a ton of support from ChatGPT - I turned a fresh idea into $19,658 in sales.
And the best part?
I didn’t burn out.
I didn’t overcomplicate it.
I actually had fun.
So in this post, I’m pulling back the curtain on exactly what I did to have a $20,000 promo including the numbers, tools, and strategies, and how AI helped me bring it all together faster and simpler than any launch I’ve done before.
Disclaimer: Our promotion WAS focused on a warm audience which helped a lot; but these strategies can be applied to warm and cold audiences too!
The Offer: A Summer Camp Themed
Sprint With Real Ad Results
I’ve been running a membership program called Not Your Average Membership for nearly four years. It’s focused on helping course creators and digital product owners run ongoing Facebook and Instagram ads year-round.
But I often hear from people in my audience (and even in my membership) that they’d love a focused CONTAINER to implement our core ads strategy fast.
So I wondered…
What if I offered a one-time, four-week sprint where we’d help creators launch four essential ad campaigns; lead generation, social growth, sales, and launch ads — all in one “camp” experience?
Enter: Facebook Ads Summer Camp
This wasn’t just another course with bland modules…
I leaned hard into the theme, with camp-style visuals, punny copy, and a lighthearted approach that still delivered serious strategy.
The Waitlist Strategy (And the Ad Spend Breakdown)
I opened a waitlist a few weeks after leveraging the INCREDIBLE HelloFunnels Waitlist Magic Program - in short you build a waitlist; create a reason to join; and move people into the program…
Here’s our Key Metrics from Waitlist Promo
Total waitlist signups: 354
Total Waitlist Sign Ups via Ads: 119
Cost Per Waitlist Lead via Ads: $5.23/Lead
Total ad spend on waitlist + retargeting: $1,497.25
Sales attributed to ads/remarketing: $5,254
Overall ROAS from ads: 3.51x
Total Summer Camp Revenue:
$19,658
These are solid numbers; and we focused exclusively on my warm audience (aka email list, website traffic, and social engagement remarketing).
But here’s the REAL kicker…
I used ChatGPT to help create almost everything…
from ad creative, to sales emails, to caption copy, and even visuals.
Using ChatGPT to Build a Launch (That Felt Fun)
Normally I spend a lot of mental energy writing copy, mapping emails, and figuring out how to describe what I’m offering. But this time, I used ChatGPT as my creative partner.
Here’s the key ways I used Chatty-G to make things happen…
1. Developing the Program Messaging
I used ChatGPT to:
Brainstorm week-by-week naming conventions (List Builder Lodge, Launch Mountain, etc.)
Write fun, camp-themed copy for the sales page
Differentiate this program from my membership in a non-salesy way
Because I knew so much about my current audience and members I was able to give Chat-GPT that information and it helped me create clear distinctions between the membership and this offer; and helped me get pun-y with the names and themes!
2. Writing Sales Emails
Together we wrote:
More than 12 emails for the entire promotion cycle
Objection-handling emails like “I’ve tried ads before and they didn’t work”
Personal storytelling emails that tied into my own ad journey
I’d often start with a rough idea or voice memo and ask ChatGPT to expand or format it — then we’d iterate until it matched my voice.
3. Crafting Instagram & Facebook Posts
I shared my image designs and asked for caption ideas — we wrote posts for everything from curiosity-driven reels to story-based posts about my first ad experience.
We even brainstormed hashtags and hook ideas.
4. Creating Ad Copy
Instead of trying to be clever from scratch, I fed ChatGPT:
My past top-performing ad examples
Key benefits of the new offer
The audience’s pain points
And it generated multiple angles for me to test and punny ones at that, direct response style, and “curiosity click” types.
5. Designing The Visual Branding
I used ChatGPT to ideate image themes (campfire circle, strategy clipboard, lake with a canoe) and then fed those prompts into an AI image generator to build out a consistent visual identity.
All I had to do was tweak them with my Canva… but the heavy lifting on ideation and image development? Handled.
Why the Theme Worked
(and Why I Think Yours Should Too)
The summer camp theme wasn’t just “cute and fun.”
It gave the entire campaign structure, consistency, and personality:
The names of each week built an “experience”
The visuals felt unified across email, social, ads, and the portal
I leaned into metaphors like “packing your backpack” or “earning your camp badge” to make the learning feel like a journey
If you’re launching something soon, consider adding some branding and theming…
It makes every decision easier and more cohesive from content to visuals to how you position the program.
The Breakdown: Ads, Email, and Organic Working Together
I didn’t just rely on ads to sell the program, but they played a big role in getting the right people onto the waitlist and back to the sales page.
Here’s how everything came together:
The Big Picture
We promoted the bootcamp via a waitlist opt-in page as the CORE of the promotion
Those that joined the waitlist got a waitlist-exclusive bonus: $50 off + chance at a 1:1 call with me if they bought on cart open.
We also had a membership member-only offer ($100 off for those already subscribed to our membership).
We rolled out in three phases.
Members - $100 OFF for 3 days
Waitlist - $50 off for 5 days
Public Open - Full Price; but closed after 5 days.
Email Marketing
It was simple - we invited our list 6 times to get on the waitlist, then we invited (in phases) members; then waitlisters; then our warm audience to join via email in segments.
Most emails - written by ChattyG; edited by Zach; scheduled by our team!
Facebook & Instagram Ads:
We ran ads to get on the waitlist of our entire warm audience, and paid $5.23/lead for 119 leads directly from ads.
We used multiple creative variations; but all generated via ChattyG + Canva.
In total our breakdown was $1,497 spent for 3.51x ROAS
($5,254 In Cash Collected)
The breakdown of spend was…
$622.21 In Waitlist Lead Generation (all warm)
$157.75 In Membership Retargeting ($100 OFF Price)
$310.23 In Waitlist Retargeting ($50 OFF Price)
$444.84 In General Sales Page Retargeting (For Full Price)
Everything worked together — and none of it felt disjointed.
The TOTAL Results:
354 Waitlist Signups → 56 Sales → $19,658 Revenue
Let’s bring it back to the numbers for a second.
Ad-attributed sales: $5,254
Waitlist size: 354Program price: $400 Full Price | $350 Waitlisters | $300 Membershippers
With 2-pay options available.
That means:
Conversion rate: ~15.8% from waitlist to purchase
Total return on ad spend (ROAS): 3.51x
Total Expenses → $3,267.2
$1497.25 In Ad Spend
$20 for ChatGPT
~$1750 for Camp T-Shirts (all new campers get physical mail!)
Total Profit → $16,390.75
The Takeaways: What You Can Steal for Your Next Launch
Whether you’re promoting a course, membership, or workshop; here’s what worked best for me (and what might work for you too):
1. Use a Clear, Fun Theme
“Summer Camp” gave me a lens to write better copy, make better images, and create a vibe that pulled people in. Your theme doesn’t have to be seasonal, but it should feel like an experience.
2. Let ChatGPT Be Your Creative Partner
From sales pages to ad copy to brainstorming bonuses, I used ChatGPT to shortcut the parts of the launch that usually make me want to quit.
It saved me dozens of hours and a lot of decision fatigue.
You don’t have to just ask it to “do” everything; you can ask for ideas; creative insights; analysis - and it creates a starting point for incredible end products.
And this post… Written with the help of ChatGPT too.
It took about 60 mins from ChattyG to publish.
3. Run Ads with a Strategy (Not Random Boosts)
I only targeted warm audiences for this launch, and it still drove $5k+ in sales.
If you know your audience, even a few hundred dollars in ad spend can make a big impact.
4. Use Bonuses to Drive Urgency
I offered a surprise bonus (free t-shirts for the first 50), ad creative templates, and member-only discounts. People love a little something extra — especially if it feels exclusive.
What’s Next: AI for Ads Workshop 🎯
If this case study sparked ideas for you, or you’re thinking
“wait… but like… hOW did he use ChatGPT to do all of that..!?”
I’ve got something exciting coming up.
📅 I’m hosting a live 90-minute workshop: The AI Ads Jumpstart on July 23rd at 3pm ET / 12 pm ET / 8pm London
In it, I’ll show you:
How to use ChatGPT to generate scroll-stopping ad copy
My exact prompt structures for different types of ads
How I pair AI-written copy with high-converting visuals
Real examples from Summer Camp and other ads
Whether you’re brand new to ads or just want to make the creative process faster and easier — this workshop will give you the tools to show up more confidently (and consistently) with ads that work.
👉 Want to join us, click here to learn more about The AI Ads Jumpstart Workshop
Final Thoughts
I used to dread writing ads.
I used to open Meta Ads Manager and wanted to throw my laptop into a lake.
But with the right offer, a smart creative strategy, and a little help from AI design and writing ads can actually feel… fun.
Summer Camp was proof that when you combine the right structure, branding, tools, and support… you can create something that doesn’t just sell, it sticks.
xx
Zach Spuckler
