How Course Creators are Using Low Cost A Low-Cost Facebook & Instagram Ads Funnel That Creates DAILY Sales In Their Business with Just $15/Day
Discover the “Simple Ad Cascade Strategy” that turns cold audiences into lookers, lookers into leads, and leads into daily sales… even if you’ve wasted money on ads before.
After running Facebook Ads ads for over a decade, and spending millions of dollars on advertising the right way, I’ve picked up a few things along the way.
The biggest thing is that the advertising marketing is always shifting; but the core foundational strategy of business stays the same. So many people are trying to run ads to a live webinar or training, get a quick hit of sales, and scale to the moon.
But build a relationship with your audience has always been the way to go. You can make sales along the way - but when you grow an audience you actually get sales AND growth.
With the strategy we teach,
our students have been able to:
Grow their list, daily, with qualified leads
Generate sales (and sales conversations) on a consistent basis
Create less content on social so they can focus on their growth
All without…
Spending hours in the ads manager
Having experience with advertising (great for beginners)
Having to hose tons of live events to small rooms
And it’s all because of ONE STREAMLINED ads process that allows
creators to easily create a flow of leads, sales and engagement.
$15/Day Facebook Ads Cascade Funnel solves 3 big problems for course creators looking to create daily sales in their business:
“I need to grow my business and
audiences consistently between promotions”
Are you tired of feeling the feast and famine cycle of the launch based business? Are you ready for sales to roll in day by day so you can feel stable and not reliant on the variability of launches?
The Solution: Starting with a layer of lead generation; the FAC Funnel (Facebook Ad Cascade Funnel) grows your audience AND sells to them daily so you have consistent flow of warm leads and buyers into your business.
“I don’t have time to engage and grow on social media for
my business - and nor results to show for the time I do”
Do you feel like every time you post on social media it’s hit or miss (mostly miss) and is a waste of time an energy
The Solution: Baked into the FAC Funnel your past content (blogs, podcasts, etc) work for you on autopilot without having to post about them every day.
“I want to generate daily sales without a big launch”
Worried that you can only get sales if you launch? Tired of feeling like without a big “event” people don’t buy your course?
The Solution: A strategy that that is specific to course creators and factors in the power of ongoing nurturing and retargeting (following potential buyers with ads) so that your audience is always being made offers to buy.
If you’re wasting your time on social media, or blowing through money trying to make ads work… discover the “Simple Ad Cascade Strategy” that turns cold audiences into lookers, lookers into warm leads, and warm leads into sales.
After running Facebook Ads ads for over a decade, and spending millions of dollars on advertising the right way, I’ve picked up a few things along the way.
The biggest thing is that the advertising marketing is always shifting; but the core foundational strategy of business stays the same. So many people are trying to run ads to a live webinar or training, get a quick hit of sales, and scale to the moon.
But build a relationship with your audience has always been the way to go. You can make sales along the way - but when you grow an audience you actually get sales AND growth.
After 10+ years helping over 10,000+ course creators in our coaching, courses and membership, we’ve found that the Facebook Ads Cascade Funnel IS the timeless strategy for growth with FB & IG Ads…
The Facebook Ads Cascade Funnel (FACF) is a simple 3-tired strategy that turns cold audience into leads, leads into an engaged audience, and your engaged audience into buyers.
Here’s how it works…
Moving people through a warm up funnel with the power of ads is the “big secret,”
let’s look at these steps one at a time…
STEP ONE: Create Your Lead Generation Ads and Create a Daily Stream of New Leads To Your Business
Before you even think about getting sales with ads; you need to create a steady stream of new leads coming into your business. We spend about 70% of our budget per year on lead generation.
Why?
Not everyone will buy your offer on first touch; but growing an audience that you can connect with and communicate your offers to on an ongoing basis is an asset.
We use “instant form” ads that allow us to generate a steady stream of NEW leads into our business at a lower cost than other ads. We recommend starting at $10/day but over time you scale this up.
When you go into your next launch, promotion, or even launching a new funnel you’ll have a built in audience that you can make your offers to - and that is the value of a strong, and steadily growing, email list.
STEP TWO: Engage Your Audience & New Leads With Content Designed to Get Conversions
Growing your list with good leads is just as important as engaging with and nurturing those leads, which is why we will take our best performing social media content and amplify it with ads to this audience.
You can amplify any content that is performing well, but also consider content that links to…
Podcasts
Blog Posts
Video Content
The goal is to get your audience to not just subscribe to your list but also engage with your content, ideology, and platforms.
Why?
Because people buy from people they know and trust - so building out a network of content that benefits your audience not only will increase your long term revenue, it also grows your loyal customer base.
STEP THREE: Make Offers &
Retarget Non-Buyers With Ads…
Once you have leads that are on your list, and you’re engaging them to your content, they are warm and primed to be made offers.
This can be done through automated funnels, launches, tripwires, or even through email evergreen promotion - but the key is that not everyone that clicks on your offers will buy them - and that is where retargeting comes in.
We’re going to make it so that people that are joining your list are getting offers and then convert them with an ad that reminds them to buy, repeatedly, until the conversion happens or they stop engaging with the offer.
You’ve seen these ads where you visit a website; then it seems like it follows you around - not only are they easy to run, they are low cost to.
And our students get results with these ads too.
With the Facebook Ads Cascade Funnel, you’ll be able to:
Grow your list daily with qualified leads
Stop guessing where your next customer will come from. Build a steady flow of perfect-fit leads every day — people genuinely interested in your content and offers.
Generate consistent sales - even between launches
No more feast-or-famine cycle in the business. Your ads will continue to warm up new leads and convert buyers behind the scenes… so you’re earning while you focus on serving your students.
Spend less time creating content (and still grow faster)
Instead of living in the content hamster wheel, the FAC Funnel recycles your best-performing posts, videos, or podcasts into automated ads that work 24/7 freeing you up your time to focus on activities that grow your business - not just your follower count.
Make ads work for you even if you’re a complete beginner
No need to be a tech wizard or spend thousands testing. This step-by-step system shows you exactly what to run, what to say, and how to start seeing leads for as little as $15/day.
Build an audience that actually buys from you
Every ad you run adds to your community… people who see your value, trust your process, and are excited to invest in your offers when the time is right.
Every successful funnel starts with one thing:
A steady stream of qualified leads coming in every single day.
Because without leads, even the best funnel can’t make sales.
That’s why the first (and most important) step of the Facebook Ads Cascade Funnel is mastering low-cost lead generation ads and that’s exactly what you’ll learn inside The Ads Bootcamp.
You’ll discover how to:
Set up your first $10/day lead ad (even if you’ve never run ads before)
Start building your email list with people who actually want what you offer
Create the foundation that fuels your future launches, funnels, and evergreen sales
Ready to grow your list on autopilot for just $10/day?
Join The Ads Bootcamp and start building your audience today
