In this episode, I'm breaking down my complete Facebook and Instagram ads approach for 2025 and why the "old way" of advertising no longer works in today's "trust recession." 

I reveal exactly how I'm structuring my ad campaigns for maximum long-term growth instead of chasing quick ROI.

• Discover my four-part advertising framework that's built for sustainable growth (not just quick ROI)

• Learn why I'm spending $150-$200 daily on list-building ads and how I plan to scale to $500/day

• See how I'm strategically layering content engagement ads to build trust before making offers

• Understand the "compounding phenomenon" that makes each launch bigger than the last

• Find out how I balance evergreen funnels with quarterly live promotions for consistent cash flow

If you're frustrated with diminishing ad results or tired of launch strategies that worked in the past but fall flat today, this episode gives you a practical framework for 2025's advertising landscape. 

Listen now to shift your perspective from short-term ROI to sustainable growth that compounds quarter after quarter!

In this episode, I'm breaking down exactly how I ran a successful "non-live  live-launch" that generated nearly $7,000 in revenue without the exhaustion of showing up for live events or trainings. 

I'll share my honest journey of creating a simplified automated webinar funnel when I was too tired to run a traditional launch.

• See the five specific "rules of the game" I created to make this launch work for my energy levels and goals

• Learn how I built a simple funnel using a pre-recorded webinar, thank you page sales hybrid, and deadline funnel

• Discover the exact numbers: the registrants, the conversion rate, and the return on ad spend

• Find out why "imperfect action" (including my robotic-sounding webinar recording!) still produced results

• Understand the power of adaptation versus blindly following marketing blueprints

If you've ever felt too burned out to run a live launch but still need to generate revenue, this episode shows you a practical, replicable approach that prioritizes simplicity over perfection. 

Listen now to see how you can adapt marketing principles to work with your energy, not against it!

Have you ever wondered what it really takes to run a profitable five-day challenge? 

Today, I'm taking you behind the curtain of our recent Facebook and Instagram Ads for Listbuilding Boot Camp that generated over $52,000 in sales - all from products priced between $25 and $67.

If you're tired of the same old launch strategies or struggling to convert your audience, this transparent breakdown might be exactly what you need.

In this episode, I'm sitting down with Jena Castro-Casbon, who has used my five-day challenge framework to generate over $2.3 million in sales for her speech pathology education business.

I'm pulling back the curtain on how a real student has created consistent six-figure launches in a niche market through challenges that convert at 17-18%.

• Discover Jena's "micro-decision" approach that guides participants through daily steps to plan their private practice
  

• Learn how Jena scaled from a team of 3 to 8 people while creating a rinse-and-repeat challenge system that runs quarterly
  

• See exactly how she structures her Facebook groups, content delivery, and follow-up strategy
  

• Find out why consistency and repetition (not perfection) were key to her $268K best launch
  

• Hear why offering unexpected support (like 15-minute phone calls) converted 80% of fence-sitters into customers

If you've been on the fence about running challenges or wondering if they can work in specialized markets, this real-world success story will show you what's possible. 

Listen now to see exactly how a speech pathologist became a multi-million dollar challenge expert!

In this episode, I'm taking you behind the curtain to reveal exactly how my recent five-day challenge generated over $52,000 in sales from products priced at just $25-67. 

I'm sharing an unfiltered look at what actually works in my business as you'll discover:

• My complete financial breakdown—including $21K in ad spend, affiliate costs, and true profit margins

• The "Three C's" framework I use for challenges that converted 17.66% of participants

• My day-by-day content strategy that gets people results before they even see the sales pitch

• Why I create themed challenges (like my Taylor Swift "Eras Tour" theme) for memorable experiences

• The exact email and communication strategy I use to maintain 50%+ retention across all five days

If you're tired of launch strategies that sound too good to be true, this behind-the-scenes episode delivers the honest numbers and proven tactics you can actually implement.

Listen now to transform how you approach your next launch!

Looking for a more sustainable way to generate consistent revenue? 

In this episode of the podcast I’m going to reveal our battle-tested 90-day framework that's transformed how we approach business growth and profitability.

You'll discover:

• The "Triple Threat" quarterly system that creates predictable revenue without burning out—including why traditional day-to-day profit tracking might be holding you back

• The counterintuitive truth about running a "boring" business - and how predictability actually creates more freedom and excitement in your life

• Why having a dedicated "build month" could be the missing piece in your business growth (and how we use it to strengthen our systems, team, and customer experience)

• The crucial difference between launches and promotions - and how to strategically use both to create a "snowball effect" with your marketing budget

Whether you're struggling with inconsistent income or looking to take your already successful business to the next level, this episode will show you how to create a more predictable, profitable, and enjoyable business model.

Hit play to discover how you can implement this framework in your own business starting today!