Podcasts & Blog Posts

Have you ever wondered how to drive down ad costs, increase marketing efficay, and generate more bottom line revenue (and profits)? Then you'll wanna tune into this week's episode of the podcast where I'm breaking down what I call The Sphere of Influence.

This is a concept I've been working on for some time, and it's been really cool to test it with my students and now be able to share it with you.

When you tune in to learn about The Sphere of Influence you'll discover...

• How The Sphere of Influence works to reduce marketing costs, while increasing sales and conversions

• How to grow your own sphere so that you can increase the effectiveness of your marketing

• The (6) key audiences that your sphere allows you to target

• The power of monetization and how to capitalize on your sphere

Tune in to learn about this concept, and discover more about growing your audience.

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This episode is a little bit different - there isn't necessarily some tactical advice, or a "training" on how to run ads - but rather it's a conversations about the industry at large that I think it's important that we have!

In this episode I talk about how...

• We easily get caught up comparing ourselves to things and experiences that we should

• How I've felt SHAME around my success, because of the way our industry covets the 7-figure market

• The reality of running a business online - even if it's not the popular marketing message we're used to hearing

This is a real, honest, transparent episode - and I hope you like it.  And if you do, can you do me a favor and DM me over on Instagram and let me know - I'd love to here your honest feedback!

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The Facebook Ads Gold Rush Is OVER!

You can't just spend $1 and Make $5 the way you could back in 2018, things are changing (and fast!) But don't panic there is still money to be made in advertising your online course business, but it's going to require you to change the way you think about advertising!

In this week's episode of the podcast, Zach talks about trends he's seeing inside his Agency and client work that is requiring a shift in the way we advertise in 2023.  When you tune in you're going to learn...

• The #1 Facebook Ad that you should be running 24/7 if you want to grow your community and your business

• The importance of WARM audiences in launches over driving massive amounts of cold traffic (even if you have the budget)

• A prediction about where the industry is headed, and how it affects the offers that you make

• The power of Macro Level Consistency to growing your business - and how to automate it with advertising

Tune in to learn the changes you need to make with your advertising strategies if you want better results in 2023.

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I decided that this year I would do something like an income report, but a little different. My hope is that it still supports you as a member of my audience!

I want to take you through my reflections for the year, a look at how my income was made, and hopefully provide you with insight, inspiration, and ideas that you can bring into your own business.

So without future ado, here's my look back at 2022’s income, lessons, and more...

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On this episode of the podcast Zach breaks down the process he uses to plan and execute his 2023 goals - including the EXACT process he walks his clients through to create their quarterly roadmaps.

When you tune into this week's episode you're going to discover...

• The value of creating a revenue plan (and how to do it)

• The step-by-step process to determining what your goals should be, and how to approach them

• How to chunk your BIG goals into monthly and quarterly plans

• And so much more.

So tune in, listen up, and get ready for an epic 2023.

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In this week's episode of the podcast we're talking Black Friday & Cyber Monday - specifically what ads you can run to maximize your reach and sales this year.

When you tune in you're going to learn...

• Where your advertising focus should be for Black Friday (hint: it should be on your warm audience)

• What custom audiences to create to run your Black Friday promotions to

• The (3) Ads that we run for our promotions that will help you maximize your results

This is an episode you don't wanna miss...

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In this week's episode of the podcast I'm breaking down how we had nearly 1,000 opt-ins to our new freebie in just 14 days time. Hint: We used a strategic freebie, and Facebook Ads.

If you wanna learn the process (and know how to duplicate it for yourself) you'll want to tune into this weeks show where I'll share...

• The power of a strategic (and well timed) freebie

• The specific type of Facebook Ad we run (and why) to get more leads

• The importance of lead follow up

I can't wait to hear what you think of this episode, and if you want more - you can join us for Automation Week.

We're going to spend five days teaching you how to bring your own lead generation case study to life!

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In this week's episode of the podcast we're talking my ALL TIME FAVORITE TOPIC - Facebook Ads. We're going to breakdown the (4) ads that I recommend everyone be running in their online course or service based business if they want to grow their list, their business, and their sales.

When you tune in you're going to learn...

• The (4) types of ads that everyone should be running

• The simple process we use to grow our list - and do it more affordably

• The power of omnipresences and how to beat the organic reach with low cost ads

• And more...

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In this episode of the Not Your Average Online Marketing Podcast we chat about the future of Facebook Ads and the changes we're seeing in the landscape that you need to know about.

When you tune in you're going to learn...

• The big shift in the way ads should be leveraged now, versus in years past

• The importance of ads that are growing your list month to month (even if they don't make you money, this is an important one!)

• The different ad types and audiences that we leverage in our business to stay profitable

This is an episode you don't wanna miss, it's got all the deets on what marketers need to know about Facebook ads as we head into 2023.

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