Here’s the tools I use and love

It’s no secret that a good online business runs on tools, software, and services.

One of the most common questions I get asked by my students and clients is what X do you use for Y?

What software do you use to build your email list?

What service did you use to build your sales pages?

What tool do you use for your automated funnels?

Rather than write out a post for every single piece of software, tool, or service that I use, I decided to create a one stop shop for you to come learn EXACTLY what tools and softwares i use to run my business! Everything from the best email marketing software for your current level of business, to the software we use to keep our books.

Note: Some of these are affiliate links, some aren’t - every piece of software is one I've personally used, recommend to my clients, or have found my students to love.

If you have any questions about any of the Software we use or recommend, just drop a comment and let me know.


The Must haves

Email marketing & Landing Pages

The foundation of an online business is email marketing. Period.

Nothing is as effective for generating sales. And to build your email list you need two things.

  1. An email marketing software to hold the leads (aka your list)

  2. A landing page software to capture names & emails and send them to your list


Email Marketing & CRMs


Biz LEVEL: Getting STarted - COnvertKit

One of the best (if not the best) options for email marketing if you’re just getting started online or are just getting into the listbuilding game. ConvertKit offers all of the basic functions you need, and some advanced ones as well. If you want to, you can try it out for FREE for 14 days here.


Biz LEVEL: Intermediate - activecampaign

If you need some more advanced segmenting, automation, and workflows - then ActiveCampaign is a great option. But be warned it has a steeper learning curve than ConvertKit in my opinion. It’s great if you already have some evergreen funnels running and need some advanced tracking to go with them.


LEVEL: advanced - infusionsoft

If you’re an advanced marketer that needs a full blown CRM that manages everything from affiliates, to payments, to checkout pages - Infusionsoft by Keap is the way to go. But be warned it has a VERY STEEP learning curve and is cleverly nicknamed “confusionsoft” by many in the industry. But for all that “confusion” it is one of the most robust pieces of software out there that can do everything you can imagine (and more).

Landing Page Software


Landing pages are essential to building your email list.

If you want to grow your audience you need to capture names and emails, and a landing pages is the best way to do that.

These are the softwares that we use.


Biz LEVEL: Getting STarted/Intermediate

If you’re looking for a simple landing page build that WORKS LeadPages should be your go to. They have templates, drag-and-drop builders, and tons of customization options. I used them to gain tens-of-thousands of emails before I created more advanced or customized solutions for my business. You can get started with a free 14-day trial of LeadPages here.


Biz LEVEL: Intermediate/advanced - instapage

Instapages is amazing, but slightly more expensive. What I love about it is that it’s a literal 100% customizable landing page and sales page creator. You can literally move things pixel-by-pixel and create stunning end-results. That being said, you have to have the technical and design skills (or team) to be able to work from scratch. Some of our highest converting sales pages have built built from the ground up inside Instapage.