I’m back! If you’re a regular listener of this podcast you may have noticed that there hasn’t been a new episode for about 3 month now. In this episode I’ll be talking about why I took this time off, the lessons I learned during my time away, and how I kept my business running. If you’ve been thinking about taking a break but you’re not sure if it’s the right thing for you to do, you’ll want to hear what I have to share today.
Recently I noticed that I was trying really hard to make things happen in the business, and I was almost guilting my way into creativity. It was at that point that I realized I needed to step back and recharge, so that’s what I did.
Like many other entrepreneurs, I had a real fear that everything I’ve worked so hard for would fall apart and disappear if I took time off. Years ago a mentor of mine told me that just because you disappear for a couple of months, it doesn’t mean that people will forget you. You can step away and get back to doing the things that leave you feeling inspired, and like he says, the rest is in the work!
I had a speaking event scheduled in Australia, so I decided to extend my time there and spend a solid 3 weeks traveling. During that time, I only spent a total of 5 to 10 hours doing work.
So what happened? I got to not only experience Australia to its fullest, but I was able to focus on myself, and not the business. I leaned on my team, my ads manager and assistant, to run the company while I was away, knowing that they could contact me if they had any issues.
Before I left I turned on our automated webinar for our How to Run a PROFITABLE Challenge Launch program, and the funnel actually converted at a rate of 3.7%, which was double our usual conversion rate. To accomplish this, I had told my ads manager that I was willing to spend $8 to $10 a lead, which I knew we could at least double our money with. My assistant managed the support inbox and billing for the program, as well as any other customer issues that arose. I also hired a Facebook ads manager to look after the ads for the clients I work with, which made for better client experiences.
We received recurring payments from our challenge while I was away, totaling about 5-figures during the 3 weeks, which allowed me to enjoy the trip even more.
The best part is you don’t have to go half way across the world to implement what I learned from these experiences. So when is the last time that you honestly disconnected from your business, physically, mentally and emotionally?
Stay tuned for some amazing conversations I have lined up with top entrepreneurs who happen to be my friends, acquaintances, mentors and peers, as I’ll be sharing them with you as future podcast episodes!