HSH 058: How to Work Less Without Making Less
On today’s show I’m talking about what you can do to get a little more time back in your business - without sacrificing dollars to do it. I now understand that you don’t have to be working all the time to be successful, and in this episode, I show you how my feelings on this subject have evolved over the past few years.
It’s easy to get wrapped up in your revenue goals, but you really need to step back and make sure your business is giving you what you really want.
At some point, time becomes more valuable than money, but I know from experience how addictive focusing on just the money side of things can be.
Here are a few tips to get your time back:
1. Hack and burn the things that aren’t contributing to your growth
Everything in your business is costing something, whether it is your time or money, and look at the return you’re getting from everything. If it isn’t building your business, it needs to go!
Remember that something that has a great return today might not have the same return months down the road. As well, as you move up levels, you need to look even hard at what is getting your results (and what isn’t anymore).
2. Outsource more
When I was first starting in my business, I resisted hiring my first VA because I hadn’t yet made $100,000 in revenue. Knowing what I know now though, I would have hired that person a whole lot sooner!
There are simple steps you can take to hire your first VA, and to make it work. First, get clear on what you really want the person to do (email management, social media management and scheduling are three areas that should be considered). Then, start asking your network for referrals, or pick at least three business-related Facebook groups you are a member of and post a simple application form there. Interview people that apply and bring someone on for a short trial period. If it doesn’t work with the person, try it again, and if you do find the right person bring him or her onboard and expand the person’s responsibilities over time.
3. Start paying attention to where you’re spending your time
What’s taking away your time when you’re supposed to be working? It could be looking at Facebook, searching for music on Spotify or any number of things. If you check out the links below, I give a great resource that can help you do an audit of your time online!
4. Launch less
James Wedmore has taught me that launching more often isn’t better (I use to launch once, and sometimes more, each and every month). Doing this leads to exhaustion and prevents you from creating really flushed-out promotions.
A single launch now takes us two or three months to plan out and results in considerably more revenue and profits than multiple smaller ones. Yes, actively selling your products less frequently actually increases your results – launch less often and play the long game!
My hope with this episode today is that you can see that you can have the best of both worlds. You really don’t have to be working all the time, and you don’t have to sacrifice your business to do this.