Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama, and he's received many other accolades. In today’s episode, Neil shares his definition of hustle, how you don’t necessarily need 10,000 hours of doing something to be a true expert, and why the more risk you take can actually lead to less risk!
Neil’s definition of hustle is quite simple: any action that you are taking that helps you accomplish your goal.
When taking actions towards your goal, Neil says to try something to propel your business forward for ten minutes. If that works keep doing it, and if it doesn’t work evaluate it and determine why it isn’t.
“By breaking it down into small chunks, you can quickly see what helps you move towards your goal and what doesn’t.”
In Neil’s co-authored book called “Hustle”, it mentions how too many people are out there are saying chase your passion versus chasing your unique talents.
“If you look at most people, their passion isn’t usually something that they suck at.”
When do we know if it is time to pivot in our business or stick with it?
When assessing whether it’s time to pivot in your business, look at what you’re naturally good at. These things will come much quicker and without you having to put in as much time and energy.
Neil gives readers of his book another way to look at productivity. People are always wondering how they can be more productive but Neil says its not about being more productive; it is about finding what we are good at so we are able to figure out what we are productive and fast at. As a result, we can do more in less time.
“It’s hacking the actions we do. It is not necessarily the productivity.”
The cycle that sucks, Neil explains this concept of a “cycle that sucks” as a one that is not working out the best and is hard to get out of the longer you stay in it.
“So when things aren’t going the way you want, take action, no matter how hard it is, because it is more dangerous to stay in there than it is to not take action.”
Hustle to Neil means taking action. He adds that if you don’t try new things, you won’t find out what you're passionate about and if you don’t try new things you won’t even manufacture your own luck.