HSH 013: Hustle Isn't a Bad Word with Adrienne Dorison

Adrienne Dorison is a business strategist and podcast host who works with entrepreneurs who want to get more results in less time. In this episode, she explains that hustling isn’t a bad thing, but it means doing the right stuff, in the right quantities, to move your business forward. 

In the corporate world, Adrienne worked with multi-million dollar projects to reduce input and get more output. 

She started her business in January 2015 and since then, has seen her business grow exponentially. 

“I know how to do this for people and that’s why I think it’s really important to get that message out there.” 

Adrienne says lots of things entrepreneurs are doing aren’t really helping their bottom line. 

She’s booked out her whole year of coaching, which has set her baseline income for 2016. Working with 9 women over an 8-month period, she will have generated $176,000 for the year with that one program. 

“You don’t want to be focused on selling multiple big things all at the same time” 

She shares that she had the same doubts that everyone runs into when they raise their prices odo something new. 

“It was almost like sticker-shock for me, until I got comfortable with it” 

Booking out the year gives Adrienne freedom that she didn’t have last year. This will allow her to work on other things she’s wanted to do, like write a book, speak more often and appear on more podcasts. It also helped clear up mental space. 

“It gave me the flexibility to scale my business the way I wanted” 

To get past fear, Adrienne always asks herself four questions: 

  1. What is the best thing that can happen? 
  2. What is the worst thing that can happen? 
  3. Am I going to die? 
  4. Is doing this thing going to get me closer to the results that I really want? 

She says that any 6-figure business owner has hustled to get there, despite what they are currently saying about the topic. 

“They’re selling you a pipe dream. There’s nothing wrong with working hard. Working hard feels good.” 

Adrienne adds that working hard gives us value as human beings, although she’s not an advocate of working hard just to be busy. 

“Embrace hustle. You’ll get further; I guarantee it.” 

She believes there is a misconception that everything should be easy and fun in your business, but you’re just going to have to do things you don’t love doing sometimes.

She notes that if you’re not “hardwired” to hustle, you might not have the mindset required to be an entrepreneur. 

If you get clear on the result you’re seeking and determine the top three things you need to achieve, you’ll have a much better chance at success. 

Adrienne recommends that people set “sprint” goals in their business every week, being the one thing that’s an income-generating activity. 

Hustle to her means really taking action that will get the results.